easy.ads - how we optimize your advertising

WHAT WE DO FOR YOU

You have a Google Ads account that costs money. easy.ads makes sure that money works better. We read your account, find places where budget is burned, suggest concrete improvements - and depending on your package, we put them into action for you.

THREE PACKAGES, THREE ROLES

• Diagnosis (Analyst) - we look, find problems, send you a

weekly report. You decide and execute yourself.

• Co-Pilot - we prepare all suggestions in the system. You only

need to click: "Apply" or "Discard". Approved actions go out automatically.

• Autopilot - we execute automatically what you approved in

advance. You set the rules (monthly budget, forbidden actions, pause windows), we follow them.

WHAT WE LOOK AT

We check your account for seven typical weaknesses that Google Ads itself does not flag:

• Are you advertising products that are poorly presented on your

site? Money burning.

• How does your account compare against the branch - click

rates, quality score, bids?

• Are you paying for position 1 where position 3 organic is

enough?

• Does your ad show the same as your landing page?
• Where do buyers drop off in the funnel - at click, basket,

checkout?

• Are you advertising sold-out or dropship items without

backing?

• How healthy is your account overall - disapprovals, policy

issues, drift?

Out of these observations comes the audit score (0-100) and a list of concrete actions with an EUR estimate per month.

WHAT A SUGGESTION LOOKS LIKE

Instead of "Optimize your campaign", our suggestion always says what exactly we would do and what you can expect:

"Campaign 'hiking boots' burns roughly 180 €/month. We would generate 15 new headlines focused on 'waterproof + size' and exclude three non-converting keywords. Expected effect: +35% click rate, about 90 € less spend for the same impact."

Next to it: "Preview" and "Apply". Click preview to see exactly what would change - before any click on Apply.

AI ASSETS - OUR PART OF THE WORK

When you click "Generate new assets", we create for you:

• Headlines, descriptions, sitelinks, callouts (text)
• Images in the right format
• Short video clips for PMax and Demand Gen
• Voice-overs for videos

The AI uses:

1. Your own top performers as style template - what's already

worked for you becomes the pattern for new assets.

1. Anonymized insights from the branch - we know which patterns

work in outdoor, fashion, electronics, B2B, without copying any other customer's text.

1. Your brief, if you give one ("Focus on clearance", "Summer

tone").

Every generated asset lands as a draft in your library. Nothing goes live without your OK.

REFRESH ASSETS - THE LEARNING WHEEL

Over time your library collects assets with performance data. One click on "Refresh assets" and we sort out the weakest and generate replacements that mirror your best. Week by week, your library gets stronger - without you having to brief us each time.

CAMPAIGN BUILDER

You pick the goal (sales, visibility, leads, local customers) and budget. We pick the right campaign type - Search, PMax, Display, Demand Gen, Video - based on which assets you have in your library and what typically converts in your branch. The finished campaign goes straight into monitoring.

THE LINK TO EASY.LISTING

easy.ads and easy.listing are two halves of one loop:

• easy.listing makes the landing page good - easy.ads

immediately knows when you advertise products with poor listings and suggests fixing the listing first rather than throwing more budget at it.

• easy.ads sees real search terms - easy.listing learns which

words buyers actually type and adjusts title + description.

Using both modules gives you not two tools, but one system that pulls itself up.

TRUST - WHAT WE DON'T DO

• We mutate nothing without a job entry. Every change is

traceable with timestamp, type and justification.

• We respect hard limits from your priorities - monthly budget,

excluded actions, pauses.

• We never share your data openly with other tenants. What flows

between accounts are anonymized branch patterns, never copies of your texts.

• What the AI calculates in detail is our craft - what it does and

why is always transparent for you.

PRIVACY + SOVEREIGNTY

All generated assets belong to you. You can export, archive, delete. You can disconnect your account anytime - the data stays in your area. We use only GDPR-compliant AI providers with contractually secured data processing.

STATE TODAY: GOOGLE STANDARD ACCESS

Until Google grants us full release for write access on the Ads API (application running), we store all auto-actions as drafts. You see them in the overview - once release is granted, they go out exactly as planned. Your inputs are not lost, they just wait a short while.