01 · INTERNAL RANK
How good is your metadata?
Title · description · tags · images · structure
Internal Rank measures the intrinsic quality of your listing - before any algorithm sees it. Title length in the sweet spot, keyword density without stuffing, structured description, correct image aspects, complete item specifics. You win or lose this score without noticing.
82Median for top 10%
14Sub-metrics
0-100Scale
internal = title × 0.4 + desc × 0.3 + media × 0.2 + structure × 0.1
What we concretely optimize
- Shorten title to sweet spot (marketplace-specific: eBay 80, Amazon 200, Etsy 140)
- Top-3 keywords in the first 60 characters
- Structure description into semantic blocks (P0, P1, bullet, table)
- Item specifics / attributes to 100% coverage
02 · PLATFORM RANK
How does the marketplace find you?
Shopify · eBay · Amazon · Etsy · platform-native
Platform Rank measures your position in the marketplace-native search and recommendation slots. The underlying algorithms differ - Best Match (eBay), A9 (Amazon), Etsy's Quality Score, Shopify's Storefront Search - we know the levers of every platform and operate them deliberately.
14platforms supported
hourlyrefresh
~ 0.8 sLive latency
platform = visibility × sales_velocity × trust_score × age_factor
What we concretely optimize
- Platform-specific algorithm signals (eBay Best Match, Amazon A9)
- Conversion-rate levers: price in the industry corridor, good reviews, fast delivery
- Listing-Age & refresh-Pattern auf Algorithm-Liebling trimmen
- Cross-listing consistency for brand-trust score
03 · BRANCH RANK
How do you stack up against your industry?
18 verticals · WDF*IDF · industry DNA
Branch Rank compares your listing 1:1 with the mean of top performers in your industry. Not generic, but precise across 18 verticals (fashion, jewelry, electronics, lifestyle, home, beauty, sport, automotive, …). You see exactly: where are you top quartile, where median, where catch-up needed.
500klive products in pool
7.000Top performers
18Verticals
branch = your_perf / branch_median × 100 · (Sub-metrics: title, desc, price, media)
What we concretely optimize
- Verticals-typische Keywords einbauen (WDF*IDF gegen Top 10 %)
- Price corridor: too cheap looks cheap, too expensive = no click
- Tonalität und Wortwahl an Verticals-Norm anpassen
- Image style: white-cut for electronics vs. lifestyle shot for fashion
04 · SEARCH RANK
Does Google find you at all?
Organic SERP · top-100 · geo-match
Search Rank misst Deine Position in den organischen Google-Ergebnissen für Deine Fokus-Keywords. Geografisch gematcht (Google.de, .at, .ch, .com), Cluster-Analyse für identische Produkte mehrerer Händler, Competitor-Gap zum Top performers. Plus: weeklyes Monitoring im Rank-Guardian Add-on.
Top 100coverage
weeklyscan interval
7markets matched
search = position_weight × visibility_curve − competitor_gap
What we concretely optimize
- Identify long-tail keywords with high buyer intent
- Set structured data (Schema.org Product, Offer, AggregateRating) cleanly
- Optimize title snippet for Google CTR (dual optimization: marketplace + Google)
- Alert on drop > 3 positions → automatic re-optimization trigger
