Born behind the Wall. Grew up through the reunification. Came of age in skilled trades and online retail. E.A.S.Y. isn't an AI-startup toy - it comes from the frustration of a shop operator who got plenty of tools pointing out his problems and none of them offering a real solution.
Born 1979 behind the Berlin Wall, grew up between two political systems. At home in Mühlhausen, Thuringia since 1988, with his Abitur (university-entrance qualification) finished there in 1998.
What shaped that generation now shapes the tool: pragmatism over pathos, self-reliance over full coverage, the lived knowledge that nothing is given and everything can be rebuilt - twice if needed.
After training as a real-estate and property-management clerk, he worked in that profession until 2010, in parallel earning a Diplom-Betriebswirt (German business diploma). Classic double load, classic school for endurance.
From 2010 the jump into online retail - building and running mid-sized webshops, including schornsteinmarkt.de and cafiro.de. Writing listings, optimizing images, working marketplaces, analyzing competition - every step walked himself.
Until 2020 he ran the family wood-stove studio - paternal influence, but always with one foot in the online business. From 2020 he went back into the trade as a solo operator. Right then he discovered AI - not as a toy, but as the missing piece: the heavy tool that an individual craftsman or online merchant had never had access to before.
AI closes that gap. What only big corporations with in-house data teams could afford is now available to the individual - four ranking axes, three frontier models - if you build it right. That's exactly what E.A.S.Y. does.
If you've run a shop, you know the pain. Every tool shows you the problem - none delivers the solution. AI is no magic wand. But when craft, fast comprehension and the ambition to build a genuinely good tool come together - something singular emerges.
E.A.S.Y. isn't a product pitch looking for a target group. It's the answer to a question he asked himself for a decade: why doesn't a tool exist that tells me not just that my listing is bad, but exactly how to make it better - with a transparent method - with real market data and recommendations that are actually actionable?
Three things had to come together to turn that question into a real tool: the craft of a long-time shop operator, fast comprehension of new technology, and the ambition to build something he himself would have wanted to use.
The human side: very direct, very honest, very fast. Low tolerance for compromise when substance is on the table. A lasting playfulness, lasting curiosity - still the kid who wants to know how it works, well into adulthood.
Through it all: the best wife in the world, the most beloved daughter and the soulmate dog Winston. Without these three, neither the tool would exist nor the person who built it. Twice married - what remains is the understanding that the most important things aren't written in a contract.
30-minute demo on your actual listings, with the person who built the tool. Direct, honest, fast - no sales slide in between.
30 minutes. Live on your listings. Free.
