E.A.S.Y. E.A.S.Y.

Privacy Policy

This policy informs you about the nature, scope and purpose of processing personal data by E.A.S.Y. — including the website easylisting.io, the web application app.easylisting.io, and the app easylisting.

1. Data controller

Robby Stude
Pfortenteich 6, 99974 Mühlhausen, Germany
Email: easy@easylisting.io

2. General notes

We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations (GDPR, BDSG) and this privacy policy.

3. Server log files

When you visit our website, the browser on your device automatically sends information to the server. This information is temporarily stored in a log file:

Legal basis: Art. 6 (1) lit. f GDPR (legitimate interest in stable delivery and security).

4. Contact form & demo booking

When you contact us via the demo form, your information (name, email, company, message) is stored for processing the request. Legal basis: Art. 6 (1) lit. b GDPR (pre-contractual measures) or Art. 6 (1) lit. a GDPR (consent).

5. Cookies & Consent Mode

This website uses two categories of cookies:

We implement Google Consent Mode v2: as long as no consent is given, no analytics data is sent. Only after you explicitly click "Accept all" will data be transmitted to Google Analytics. Your decision is stored in your browser (localStorage).

You can change or revoke your consent any time via Cookie settings.

6. Third-party services

7. Data in the customer application (app.easylisting.io)

Once you create an account on app.easylisting.io, we additionally process the following data:

7.1 Account data

Legal basis: Art. 6(1)(b) GDPR.

7.2 Shop and listing data

When you connect a connector (Shopify, eBay, Etsy, WooCommerce, JTL, Plenty, XML/CSV feed) we read your product data into our database:

This data is used exclusively to optimize your own shop. Aggregated, anonymized branch statistics (e.g. "top performers in outdoor use on average 6 images per listing") flow into our engine — individual product text, images, or prices are never shared between E.A.S.Y. customers.

Legal basis: Art. 6(1)(b) GDPR.

7.3 Branch check (free market analysis on the homepage)

When you use the branch check on easylisting.io, we process the URL of your shop/listing you entered and the result of the analysis. If you additionally enter your email address, we store it to send you personal feedback. Email processing is based on your explicit consent (Art. 6(1)(a) GDPR). Revocable any time at easy@easylisting.io.

8. AI processing (LLM, image and video generation)

For listing and easy.ads asset optimization we use external AI providers:

The choice of AI provider depends on the asset type and plan. You can see in your account settings which provider was used per asset (column "Model" in the asset library).

Legal basis: Art. 6(1)(b) GDPR; for transfers to third countries Art. 46(2)(c) GDPR (Standard Contractual Clauses).

9. Data processing & sub-processors

If you use easy.ads or easy.listing commercially, a data processing agreement (DPA) applies between you and us. We use the following sub-processors:

The full DPA incl. current sub-processor list is available on request: easy@easylisting.io.

10. Retention

11. Security measures

12. Your rights

You have the right at any time to access (Art. 15 GDPR), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20) and to object (Art. 21) to the processing of your data. Consents you have given can be revoked at any time with effect for the future (Art. 7(3) GDPR). Contact easy@easylisting.io — we respond within 14 days.

13. Data deletion & account closure

You can close your E.A.S.Y. account at any time yourself:

After account deletion, all personal data is removed from active systems within 7 days. Invoice-relevant data is kept in a separate, access-restricted archive for the statutory retention period (10 years, HGB).

14. Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority — competent for us is the Thüringer Landesbeauftragte für den Datenschutz und die Informationsfreiheit, Häßlerstraße 8, 99096 Erfurt, Germany, www.tlfdi.de.

15. Changes to this privacy policy

We reserve the right to adjust this privacy policy so that it always meets current legal requirements or to reflect changes in our services. A material change will be announced to you by email to the address stored in your account at least 30 days before taking effect. The current version is always available here.

Last update: 26 May 2026 · Version 2.1