E.A.S.Y. E.A.S.Y.
Modules · 3 min read

Robby Stude - the founder behind E.A.S.Y.

Born 1979, child of the reunification, in Mühlhausen/Thuringia since 1988. Real-estate clerk, Diplom-Betriebswirt, in online retail since 2010. Today he's building with three frontier AIs the tool he needed himself as a shop operator.

by robby

Who's behind E.A.S.Y.?

Robby Stude, born 1979 behind the Berlin Wall, child of the reunification era. In Mühlhausen / Thuringia since 1988, Abitur there in 1998.

Career

  • Trained as a real-estate and property-management clerk, worked in

that profession until 2010

  • In parallel earned a Diplom-Betriebswirt (German business diploma)
  • From 2010 in online retail: built schornsteinmarkt.de and cafiro.de
  • Until 2020 ran the family wood-stove studio (paternal influence,

online-business heart)

  • From 2020 solo player in skilled trades, discovers AI as heavy

equipment for the individual

Why this tool

As a former shop operator he knows the pain of listing and optimization. There were always plenty of tools showing him problems

  • none delivering an actual solution. AI is no magic wand. But when

craft, fast comprehension and the ambition to build a genuinely good tool come together, something singular emerges.

Personal

Very direct, very honest, very fast. Low tolerance for compromise on substance. Lasting playfulness, lasting curiosity. Walked through it all with the best wife in the world, the most beloved daughter and the soulmate dog Winston. Twice married.

More: /en/founder/