Feature overview - always-included, plan-bound and add-on

Bucket A - Always included

Standard in every plan, from Founder (€9/mo) to Lifetime (€299 one-time).

Data base & market intelligence

• Global DuckDB: ~570,000 products, ~37,000 sellers, 13 marketplaces, 18 verticals
• 3-tier vertical classification (keyword → SERP → shop cache)
• "Sacred Cow" table: validated customer data overwrites crawl data
• Ping system v2.15 for live sensors per stage and worker

5-stage enrichment pipeline

Snapshot (Playwright) → Keywords (Claude WDF·IDF) → Branch (NLP) → Research lookup → Score (4 axes with retry logic).

Optimization engine

• Claude Sonnet 4.5 as vision LLM (evaluates pixel layout, not just text)
• 70/30 score blend: 70% dynamic + 30% few-shot anchors from top-10 listings
• Platform constraints hardcoded (Etsy 140 title, Amazon 5 bullets, …)
• Score cap at 92 - algorithm admits when nothing more to squeeze
• Marketplace renderer shows the actual look on the target platform

4 ranking axes (all included)

Internal Rank · Platform Rank · Branch Rank · Search Rank (Such-API).

Connectors

12 connectors: 11 native + CSV universal fallback. CSV is always free and doesn't count against the connector limit. Native app-store apps for Shopify and eBay, OAuth/REST for Etsy, WooCommerce, Wix, Shopware (5+6), JTL-Shop, JTL-WaWi, Magento, PrestaShop, plentymarkets. Amazon SP-API is in build (account verification pending) - will land.

Original-vs-Optimization data model

Listings are NEVER overwritten. Every optimization is a separate version, one-click rollback any time. Delivery log documents what went where when.

Images & vision audit

Local Pillow-based inspection (MIME, dimensions, quality score), flags for too-small images (<800×800), blurry, badly compressed. Separate image service, S3 in Germany. QR token system for temporary mobile uploads during onboarding.

Variant management

Sizes, colors, bundles per-connector individually mapped: Etsy Variations, Amazon parent/child ASIN, Shopify variants. Inventory bidirectionally synced.

Visual dashboard

• Topbar pipeline widget with live progress of 5 stages
• Three live score rings with tooltip reasoning
• Snapshot preview with overlay markings
• Score history per listing (trend graph)

Multi-user workspace

• Unlimited seats in every plan
• Roles: admin (everything), user (listings + opts, no billing)
• Audit log with user + timestamp
• Admin impersonation via magic link for support

Security & GDPR

• Servers in Germany (Hetzner CPX32), no US cloud
• Email opt-in with timestamp as Art. 7 proof
• Rate limits per IP hash, CAPTCHA-ready
• 3-tier consent banner (necessary/statistics/marketing)
• ZUGFeRD pipeline planned for 12/2026

Login, account, invoices

Google OAuth + email/password with account linking. Stripe Customer Portal. Sequential atomic invoice numbers. PDF via WeasyPrint, delivery via Resend (DMARC-compliant). DE/EN templates.

Branch-Check & Mira

Public Branch-Check free for every visitor (3 fresh analyses / IP / day, cache hits unlimited). Mira (AI assistant) in the bubble: Claude Haiku, KB-grounded, DE/EN, multi-turn, replies with concrete SEO/ADS/LISTING tips.

Onboarding workflow

Connectors ALWAYS pull all items on import - the plan limit only kicks in for optimization selection. Pipeline crawls for onboarding take priority over regular research crawling. Data flows back anonymized.

Internationalization

DE + EN throughout: website, app, admin, backend errors. Mails and invoices in both languages, US English in the app.

Bucket B - Plan-bound

What depends on the tier:

Feature	Basic Founder/regular	Pro	Lifetime	PAYG
Optimizations/mo	50	500	Fair-use 1,000	€0.50 / unit
SERP scans/mo	50	300	Fair-use 200	€0.30 / unit
Incl. connectors	1	3	1	1
Bulk editing	-	✓	✓	-

Multi-user seats, CSV feed, all 3 AI modules, all 4 ranking axes are plan-independent (bucket A).

Founder lock-in: first 100 tenants keep €9/mo for life.

Bucket C - Add-ons (plan-independent)

Rank Guardian (weekly Google SERP monitoring)

• S · 5 KW · €19/mo
• M · 50 KW · €69/mo (best-seller)
• L · 100 KW · €99/mo

Speed add-ons

• Speed Boost (3× faster) · €19/mo
• Speed Turbo (10× faster, dedicated workers) · €59/mo

Image wallet (FLUX 1.1 [pro] Ultra)

Shared for image generation and image optimization.

• 20 images · €5 (€0.25/image)
• 100 images · €22 (€0.22/image)
• 500 images · €100 (€0.20/image)

Additional connectors

Each beyond the plan limit: €9/connector/month.

PAYG top-up

Optimization credit €0.50, SERP scan credit €0.30, SERP scan pack 100 for €9 (-70%).

Planned

• Amazon SP-API connector (waiting on account verification, will land)
• External Visibility Tracker as 4th ranking axis Search Rank Pro

with top-100 capture and cluster strategy across all 570,000 products

• ZUGFeRD invoices for B2B accounting automation (Q4 2026)

Service on request

Hands-on onboarding for manual setup, data migration from legacy systems, individual team training.