E.A.S.Y. E.A.S.Y.
Ranking · 3 min read

3-Pillar Ranking: Internal · Platform · Branch combined

Three independent ranking axes, each separately optimizable. The 3-Pillar Ranking is the first score you see every day.

by robby

Three pillars, three levers

A single rank says too little. Three pillars give you the diagnosis:

  • Internal Rank - how good is your metadata?
  • Platform Rank - how does the marketplace find you?
  • Branch Rank - how do you stack up against your competition?

Each pillar is computed separately, displayed separately, and can be optimized individually. A low Branch with a high Internal means: technically your listing is fine, but your competitors are stronger. Different strategy than the reverse.

How they combine

overall_visibility ≈ 0.35 × internal + 0.35 × platform + 0.30 × branch

The aggregate is a heuristic - the individual pillars are what you see and steer in the tool.

What to optimize first

Look at the lowest pillar. Sub-100 means catch-up. With two pillars below 60 we start with Internal (most directly influenced), then Platform, finally Branch (needs time for market convergence).