Internal Rank - what it measures and how to improve it
Internal Rank scores the intrinsic quality of your listing - title, description, images, structure. Scale 0-100, weighted formula.
by robby
What does Internal Rank measure?
Internal Rank is the first of the four ranking axes. It measures the quality of your listing before any algorithm sees it - purely from the content of your listing itself.
Four sub-metrics:
| Sub-metric | Weight | measures |
|---|---|---|
title_score | 40% | length, keyword position, readability |
desc_score | 30% | depth, semantic blocks, WDF*IDF |
media_score | 20% | image count, aspect ratios, resolution |
structure_score | 10% | item-specifics / attributes coverage |
Formula
internal_rank = title × 0.4 + desc × 0.3 + media × 0.2 + structure × 0.1All sub-scores 0-100. Final value clamped to 0-100.
Sweet spot per marketplace
- eBay: title 70-80 chars, 4+ images, complete item-specifics
- Amazon: title 180-200 chars, 6+ images on white background
- Etsy: title 120-140 chars, 13 tags, 5 materials
- Shopify: title ≤ 70 chars, meta-description, structured attributes
What we concretely optimize
- Bring title to marketplace-specific limit
- Top-3 keywords into the first 60 characters
- Structure description with P0/P1/bullet/table
- Item-specifics to 100% coverage
- Images to 1:1 aspect (Shopify/Etsy) or white background (Amazon)
Where to find the value
In the tool: top right in the listing detail, next to Platform Rank and Branch Rank. Click the value to open a sub-metric breakdown.